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Targeted audience

Elearning Avenue elearning programmes cater to teenagers and adults regardless of age group. Content topics are chosen in terms of relevance to individual interest in respect of the success and personal development one intends to achieve sales, communication, Infomation Technology, etc.. Psychographically our audience is made up of individuals who proactively seek to improve themselves, their families and their communities.

Elearning Avenue is created by the motivation and inspiration that, sometimes simply the hope, that we can evolve how people approach and see education today. We believe when it comes to learning, time is not a factor, but the methodoligical approach is.

Much the way how a person's hierarchy of needs is generally described, Elearning Avenue helps an individual identify and satisfy specific needs so he or she can elevate themselves and their expectations. Our huge coverage of elearning programmes compliments any form of indomitable determination one have to reach that hard-to-go places, due to time constraints.

Most important, while most media companies focus on events and issues outside of the lives of most of their audiences, everything Elearning Avenue provides is focused on the individual audience member… and at just the exact problem that all of us face today - LACK OF TIME. In other words, everything we create speaks directly to individual audience members as they get serious about discovering and achieving their life goals and as their decision-making gains more urgency.

This powerful combination, a huge demographic coupled with a more targeted psychographic offers a rich opportunity for both a traditional media model and ecommerce. Elearning Avenue's approach in reaching this audience is revolutionary in two ways : first, targeting all content to the proactive self-improver and then allowing that person to personalize the companies' offerings online. We are more than happy to receive any form of feedback for further enhancements.

Will online enrollments continue their rapid growth?



Background: Last year’s study, Sizing the Opportunity: The Quality and Extent of Online Education in the United States, 2002 and 2003 found that over 1.6 million students were studying online in the fall of 2002, and that schools expected that number to grow substantially by the fall of 2003. The nearly 20% growth rate expected in online enrollments far exceeds the overall rate of growth for the entire higher education student population. Would this very optimistic projection be realized, or would schools begin to see a plateau in their online enrollments?

The evidence: The online enrollment projections have been realized, and there is no evidence that enrollments have reached a plateau. Online enrollments continue to grow at rates faster than for the overall student body, and schools expect the rate of growth to further increase:

Over 1.9 million students were studying online in the fall of 2003.
Schools expect the number of online students to grow to over 2.6 million by the fall of 2004.
Schools expect online enrollment growth to accelerate — the expected average growth rate for online students for 2004 is 24.8%, up from 19.8% in 2003.
Overall, schools were pretty accurate in predicting enrollment growth — last year’s predicted online enrollment for 2003 was 1,920,734; this year’s number from the survey is 1,971,397.

Hence each unit of learning is designed to facilitate the educational needs of all the above levels of users. Therefore, as an eLearning participant, you may pick and choose what aspect(s) suit your individual learning needs.

This eLearning programme may also be utilised in the following ways :

On an individual basis, in your workplace or at home (individual planned learning).
As part of a course (Diploma/Degree) module.
As a reference for further reading.
As part of in-service staff development programmes.
As part of a flexible distance learning programme.

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